AI resurrects legendary Spanish singer to hawk beer

The celebrated Spanish singer Lola Flores died in 1995, but a brewery is using AI to bring her back to life. Sevillan beer company Cruzcampo made a deepfake of the iconic Andalusian the star of a new ad campaign. The company pitches the commercial as a celebration of the diversity of Spanish accents. “Do you know why I was understood all over the world? Because of my accent,” says Flores’ AI reincarnation. “And I’m not just referring to the way I talk…” The company recreated her voice, face, and features using hours of audiovisual material, more than 5,000 photos, and a painstaking composition and… This story continues at The Next Web
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