EU’s anti-piracy campaign led to 12% drop in ads on pirate sites

A few years back, the European Commission kicked off a campaign against ads on pirate sites in an effort to cut into their revenue streams — and it seems the strategy is working, according to newly surfaced data. The European Union’s executive arm has noticed a 12% drop in ads served per visit on sites known to infringe on intellectual property rights across Europe, TorrentFreak reports. The Commission revealed the findings in a new report documenting the progress of the campaign. Despite the decline in overall ads, though, data shows the number of branded advertising campaigns — ads attributed directly… This story continues at The Next Web
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