Did you know Warren Knight, the author of this piece, is speaking at TNW2020 this year? Check out their session on ‘What’s next for the digital-first mindset?’ here. Before we go any further, I’ve said this before, but it’s the single most important thing I want you to understand, so I’m going to keep saying it. Total successful digital transformation isn’t just about the technology. It’s about people. So by digitally transforming your business, you’re aiming to digitize every single touchpoint of the user experience. In other words, it doesn’t matter how sophisticated the tech is. If the user experience isn’t right, the (probably…
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